Take a small step

I don’t have profound or eloquent or particularly thoughtful words to share about current events. I recommend reading L.’s excellent post over at Viva Carlos: So You Want To Be An Ally…

Here is a small step that you, an equestrian, can take. Contact your favorite equestrian brands and ask them to include people of color and differently-abled people in their product photography. Representation matters, and there is very little of it in equestrian retail. I’ve looked at thousands of product photos provided by manufacturers over the last six years and they are overwhelmingly white.

At my tack shop, I rely on manufacturer-provided photos to advertise products. I don’t have the skill to take these photos myself, nor do I have the budget to pay someone to take them twice a year when new seasonal merchandise arrives. But I can put out a call to local photographers and local models who are willing to work for gift certificates, products, or a free lunch. I will work to increase representation in equestrian retail in my small corner of the dressage market. It isn’t much, but it is something.

Some brands to get you started:

And, of course, keep donating, protesting, voting, and writing strongly worded letters and emails to your elected officials.

Author: Stephanie

Equestrian, amateur cook, people person.

One thought on “Take a small step”

  1. Stephanie, thank you – I did social media work for a tack store locally. We used to repost sponsored rider images to promote brands carried in house. If you ever need help bouncing ideas off of someone I am here to help and I work for free Lnwillia at gmail dot com. I was just thinking about some Dressage riders that might be sponsored by some of those brands

    Genay Vaughn is mixed race/ black and sponsored by KEP ITALIA SUPERIOR HELMETS, ROECKL GLOVES,KASTEL DENMARK, EQUIFUSE, DARAJAMES DESIGNS, JRD SADDLERY, FOR HORSES, DE NIRO ITALIA. So if you carry any of those brands you should be able to repost and then tag the sponsors in the image if she’s wearing the product. (You could also contact her about resposting/using images etc)

    Randy Ward is an eventer, not sure who sponsors him but again could reach out or repost.

    Shayna Simon also rides dressage

    Anyways just thoughts, just brainstorming 🙂

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